Competitiveness a Masculinity-Femininity Cultural Dimension and Multinational Corporations’ Performance in Uganda

نویسندگان

چکیده

This study conducted under strategy management sought to examine the influence of competitiveness within masculinity-femininity cultural dimension on performance multinational corporations (MNCs) in Uganda. Specifically, it focused aspects that included aggressiveness and materialism. The interest this was aroused because MNCs challenges such as struggling maintain businesses acumen, market share, growth closure businesses. adopted a cross-sectional research design using quantitative approach involved 50 participants who responded statements questionnaire. A simple regression analysis multiple-regression were assess investigated study. Results revealed both materialism had significant positive In particular, low levels work among MNCs’ employees contributed recommends align their strategic vision mission towards instilling employee toward achieving objectives MNCs. Keywords: Masculinity-femininity, competitiveness, aggressiveness, DOI: 10.7176/EJBM/15-12-03 Publication date: June 30 th 2023

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ژورنال

عنوان ژورنال: European Journal of Business and Management

سال: 2023

ISSN: ['2222-2839', '2222-1905']

DOI: https://doi.org/10.7176/ejbm/15-12-03